Beijing Imperial Highlights
Tiananmen Square, the Forbidden City and the central axis, planned around timed entry slots and realistic walk…
Inbound China travel · Henan, China
China group travel, arranged by the team on the ground.
We plan and operate inbound programs for overseas travel agents, schools and companies: city series, study tours, business visits and large groups, with licensed guides and one operations desk in Zhengzhou.
2019Licensed and trading since
70+Staff in Zhengzhou
70%Hold a guide certificate
100,000+Guests hosted per year
What we do
An inbound operator built around groups, not one-off bookings.
Guolv Culture Travel is a Zhengzhou-based inbound travel company. We receive groups from overseas agencies, schools and companies and run the land programme from the first brief to the last transfer:
route planning, licensed guides, hotels, transport, tickets and the operations desk that answers when something changes on the road. Our work is practical rather than decorative — the programme you approve is the programme we deliver.
About the company
01
Inbound group series
City and multi-region programs for overseas agencies, run as scheduled series or one-off departures.
Read more 02Study & educational tours
Campus visits, heritage sites and structured itineraries for school and university groups.
Read more 03Business & inspection travel
Delegations, factory and park visits, meetings and the ground logistics around them.
Read more 04Ticketing & travel support
Air and rail ticketing, transfer coordination and on-trip support from our own ticketing desk.
Read moreTour programs
Programmes we operate most often
Each one is a starting point: dates, pace, hotel level and inclusions are set with your group. Programs are quoted, not sold online.
All tour programs
Beijing Study & Campus Programme
A student programme anchored on a campus visit and the Forbidden City, with short days and clear meeting point…
Zhangjiajie Peaks & Valleys
The pillar landscape of Zhangjiajie with park transport, viewpoint walks and realistic timings for groups.
Destinations
Where our groups travel
We operate where we have guides, suppliers and recent group experience — starting with the destinations below.
Destination guide
How we work
From brief to follow-up
A predictable process, one contact person, and decisions documented before anyone travels.
- 01
Brief
Tell us the market, group profile, dates and the standard you sell at. We work from your brief, not from a fixed catalogue.
- 02
Proposal
Our planning desk builds the route, the day structure and the cost sheet, with the hotels and transport we can actually hold.
- 03
Confirmation
Guides, tickets, rooms and meals are booked and reconfirmed. You receive a final travel document for the group.
- 04
On the road
A licensed guide travels with the group and our operations desk stays reachable on the 24-hour line for changes on the day.
- 05
Follow-up
After the group returns we review the trip with you and log what to improve for the next series.
The team behind the programme
Seventy people in five departments, one operations desk.
Our planning, ticketing, finance, design and systems teams sit in the same Zhengzhou office. That matters when a flight moves or a group needs a guide change: the people who built the itinerary are the people who fix it.
- 70+staff, more than 70% holding guide certificates
- 100,000+guests hosted per year
- 100+large groups organised
For travel trade
Working with overseas travel trade partners
Agent rates, series departures, school groups and business delegations are handled by our planning desk. Send the brief and we will come back with a proposal document you can forward to your client.
Insights
Notes for the people who plan the trip
Practical reading on group logistics, programme design and working with a China ground operator.
All insights
Group ticketing in China: three details that decide the day
Names, systems and schedule changes. The unglamorous parts of group ticketing that decide whether a programme starts on time.
Study tours to Beijing: planning notes for schools and agents
Student groups need fewer stops, clearer meeting points and more lead time. What that means when you build a Beijing study programme.
How to brief a China ground operator (and get a usable proposal)
Most weak proposals are not a pricing problem — they are a briefing problem. Here is the information that changes the answer.
Next step
Tell us about the group you are planning.
Send the brief and we will reply with a proposal you can forward to your client.